试论校园文化视野中的高校新闻宣传工作

在信息时代背景下,高校必须适应时代的变化,不断深化改革,通过开展有效的新闻宣传工作,积极营造和谐健康的校园文化环境,提升学校的凝聚力和核心竞争力,促进学校健康稳定发展。文中分析了当前校园文化建设和高校新闻宣传工作存在的问题,从校园文化建设的视野出发,提出加强高校新闻宣传工作的措施。

News Information Work of Colleges and Universities from the Perspective of Campus Culture

Under the background of information age,institutions of higher learning must adapt to the changes of the times,constantly deepen reforms,through effective news information work actively create a harmonious and healthy campus cultural environment,to enhance the cohesion and core competitiveness of them and promote their healthy and stable development. The paper analyzes the problems existing in current construction of campus culture and news information work of colleges and universities,from the perspective of the construction of campus culture,puts forward measures to strengthen news information work of higher learning institutions.