| 互联网二十年：中国电视媒体的转型发展 |
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| 引用本文： | 刘惠芬,沈鹤.互联网二十年：中国电视媒体的转型发展[J].南京邮电大学学报(社会科学版),2014,16(3):10-16. |
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| 作者姓名： | 刘惠芬 沈鹤 |
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| 作者单位： | 清华大学新闻与传播学院,北京,100084 |
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| 摘 要： | 中国互联网发展的二十年来,新信息传播渠道、平台的出现影响了传媒生态,传统媒体的生存发展受到冲击.电视媒体在终端和经营两个层面发生了较大的变化.未来电视机在视觉特性上会继续改进,同时在互联网技术推动下会更具网络特性;视频终端的多样化,多“屏”具有融合趋势;媒体机构方面则需要布局更广的电视产业链,以产品思维、用户思维去经营.
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| 关 键 词： | 互联网 电视媒体 网络媒体 网络视频 数字电视 |
Two decades of the Internet: The transformation and development of Chinese television media |
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| LIU Huifen
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SHEN He.Two decades of the Internet: The transformation and development of Chinese television media[J].Journal of Nanjing University of Posts and Telecommunications(Social Science),2014,16(3):10-16. |
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| Authors: | LIU Huifen SHEN He |
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| Institution: | (School of Journalism and Communication,Tsinghua University, Beijing 100084, China) |
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| Abstract: | In the two decades＇ development of the Internet in China, new information transmission channels and platforms have appeared, which has affected the media ecology, especially traditional TV media. Both TV＇ s terminal and marketing have changed a lot. TV in the future will continue to improve its visual effect, and will have more features of network under the influence of the Internet. There will be different kinds of TV terminals and merging of ＂screens＂. A broader TV industry chain and product-oriented and user-centered operation will be fundamental for media organizations. |
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| Keywords: | Internet television media network media web video digital television |
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