网络环境下的对外传播与国家形象塑造

海外媒体对中国的歪曲性报道长期存在，这造成海外民众对中国国家形象存在偏见。在网络影响力日益增强的今天，通过互联网展开对外传播，从而塑造国家形象显得十分迫切。努力发展网络对外宣传，可以制衡海外媒体的话语霸权与刻板印象，减少传播过程中的“噪音”干扰，从而塑造良好的国家形象。

International communication and shape of national image in cyber circumstance

There have always been some prejudices in foreign media's reports about China,which makes foreign people have prejudices against China.As the net's influence becomes stronger and stronger,it is imperative to strengthen intemational communication in the cyber circumstance so as to shape China's national image.Devel- oping international communication in the cyber circumstance can restrict foreign media's hegemony of dis- course,change their stiff impression of China,alleviate the noises in communication and shape China's good national image.