电影广告文案翻译探析

电影广告文案指电影海报文案，是电影广告媒体作品的书面形式，也是直接或间接地引导受众购买行动的文字。电影广告文案分为基础、故事、评论、设问、双关等类型，不同类型的翻译方法有所不同。翻译时只有结合不同类型的特点，充分考虑语言差异、文化差异、修辞差异和电影的商业价值等，才能实现功能对等的翻译策略。

Strategies in translation of movie advertising placards

As an exotic genre, movie advertising placard is the written form of media in movie advertising. It is also the written form that can hopefully enact readers to purchase directly or indirectly. This paper classifies the adver- tising placards into the following categories: the basic type, story type, commentary type, supposition type and pun type. It is proposed that for different types of movie placards, there are different translation strategies. In addition to the differences in types, other factors, such as language difference, cultural difference, rhetorical difference and the commercial value of movies should be taken into consideration comprehensively in doing the translation.