| 我国流通产业发展现状与趋势分析 |
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| 引用本文： | 耿莉萍. 我国流通产业发展现状与趋势分析[J]. 北京工商大学学报(社会科学版), 2010, 25(6): 1-5. DOI: 10.3969/j.issn.1009-6116.2010.06.001 |
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| 作者姓名： | 耿莉萍 |
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| 作者单位： | 北京工商大学经济学院,北京,100048 |
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| 基金项目： | 北京市社会科学界联合会项目“北京市生产性服务业辐射力研究”(2008-08) |
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| 摘 要： | 近年来国内流通产业快速发展,并显现出网络销售迅猛增长、外资零售企业快速扩张、农村流通网络建设加速的变化趋势。国内流通企业应直面竞争加速整合,向国内二三线城市和农村市场拓展;传统的店铺销售模式在网络销售的竞争下应调整经营策略创新营销模式;大型商业与物流企业应积极探索"走出去"的方式,努力在海外建立自己的流通渠道,以提高中国商品的出口收益与竞争力。
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| 关 键 词： | 流通产业 网络销售 流通产业竞争力 流通渠道 |
An Analysis on Development Status and Trend of China's Circulation Industry |
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| Geng Li-ping. An Analysis on Development Status and Trend of China's Circulation Industry[J]. Journal of Beijing Technology and Business University:Social Science, 2010, 25(6): 1-5. DOI: 10.3969/j.issn.1009-6116.2010.06.001 |
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| Authors: | Geng Li-ping |
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| Affiliation: | Geng Li-ping(School of Economics,Beijing Technology , Business University,Beijing 100048,China) |
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| Abstract: | In recent years,the domestic circulation industry has developed rapidly,and it has shown a change trend that internet sales grow fast,foreign-funded retail enterprises have a rapid expansion,and the rural distribution network construction has been accelerated.The domestic circulation enterprises should face the competition and accelerate the integration,as well as expand the domestic lessaffluent cities and rural market.In competition with the network marketing,the traditional sales model of shops should ad... |
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| Keywords: | circulation industry internet sales competitiveness of circulation industry channel of circulation industry |
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