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Donor Reactions to Commercial Activities of Nonprofit Organizations: An American Case Study |
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| Authors: | Herman Robert D Rendina Denise |
| Institution: | (1) Cookingham Institute of Public Affairs, H. W. Bloch School of Business and Public Administration, University of Missouri-Kansas City, Missouri;(2) Kansas City Zoological Park, 6700 Zoo Drive, Kansas City, Missouri |
| Abstract: | VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations - This paper raises two questions. Do donors to nonprofit organizations care about whether nonprofit organizations pursue... |
| Keywords: | nonprofit commercialization social entrepreneurship donor reaction to commercial activity |
| 本文献已被 SpringerLink 等数据库收录！ | |