Strategic planning: One workable approach |
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Authors: | J. Douglas McConnell |
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Affiliation: | Senior Marketing Economist, Stanford Research Institute, California, USA |
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Abstract: | This article outlines one method or model that over 130 companies around the world are using successfully. Not all planning efforts are successful, and obviously there is more than one successful technique or system of corporate planning in use. It has been adopted by national and international corporations, and by at least one religious order. |
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