| 高职院校市场营销专业实训的探索与实践 |
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| 引用本文： | 洪霄.高职院校市场营销专业实训的探索与实践[J].长春理工大学学报(高教版),2005(2). |
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| 作者姓名： | 洪霄 |
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| 作者单位： | 常州工程职业技术学院 江苏常州，213164 |
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| 摘 要： | 本文围绕高职院校市场营销专业实训环节,阐述了市场营销专业实训的特点和具体实施过程中的要求以及我院在这方面的一些做法,以期得到同行的指导。
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| 关 键 词： | 高职 市场营销 动手能力 培养 |
Research and Practice of the Training on Marketing specialty in high vocational college |
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| Hong xiao Changzhou Institute of Engineering Technology.Research and Practice of the Training on Marketing specialty in high vocational college[J].Journal of Changchun University of Science and Technology,2005(2). |
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| Authors: | Hong xiao Changzhou Institute of Engineering Technology |
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| Institution: | Hong xiao Changzhou Institute of Engineering Technology |
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| Abstract: | This article expatiates on the characteristic and request in the actual execution and the practice in our col- lege of the training on marketing specialty,eager for the instruction from expert. |
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| Keywords: | high vocational college-marketing specialty-training-research and practice |
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