A longitudinal study of domestic water conservation behavior

A 1988 study of a school-linked sample in a metropolitan and a regional urban area established baseline data for knowledge, attitudes, intentions, and behavior with regard to water management and conservation (Murphy, Watson, & Moore, 1991). This paper reports on a 1991 follow-up, utilising both longitudinal and cross-sectional samples of students, teachers and parents, which aimed at identifying changes within the community since the initial study. In addition, the study sought to identify factors influential in change and the extent to which the pattern of relationships between knowledge, attitudes, intentions and behaviors had remained stable over time. The results indicated that there was a move towards greater conservation as measured by the variables studied over the three year period, that media interventions and water costs were perceived as influential in this change, and that reported conserving behavior continued to be better predicted by stated intentions than by knowledge. Little difference in the pattern of intervariable relationships was observed across the time span studied.