| 浙江商贩文化中“叫卖歌”分析 |
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| 引用本文： | 刘旭青.浙江商贩文化中“叫卖歌”分析[J].湖南人文科技学院学报,2010(1):115-117. |
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| 作者姓名： | 刘旭青 |
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| 作者单位： | 湖州师范学院中文系,浙江湖州,313000 |
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| 基金项目： | 教育部人文社会科学研究基金项目(08JC751014) |
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| 摘 要： | 叫卖歌是一种富有艺术感染力的商品介绍手段;是商品经济发展年代的一种质朴的歌声,是最经济、最通俗、最普通的广告;是商品销售与民间文艺结合的广告词。流传于浙江的各行各业叫卖歌,为我们展示了其内涵丰富的叫卖文化,是我们研究浙江社会、民俗生活和商贩文化的最珍贵资料。
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| 关 键 词： | 叫卖歌 商品销售 民间文艺 广告词 |
Analysis on Hawking Song on Zhejiang Commercial Culture |
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| LIU Xu-qing.Analysis on Hawking Song on Zhejiang Commercial Culture[J].Journal of Hunan Institute of Humanities,Science and Technology,2010(1):115-117. |
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| Authors: | LIU Xu-qing |
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| Institution: | Chinese Department/a>;Huzhou Normal College/a>;Huzhou/a>;313000/a>;China |
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| Abstract: | Hawking Song was a kind of introductory way of goods with artistic appeal.That's also a kind of plain singing in the years of commodity economy developing,and it's also the most economic and popular advertisement.It was an advertisement words combining goods-selling with folk literature and art.Different kinds of trades hawking song was circulated in Zhejiang,it showed us profound connotation hawking culture.That's our valuable materials for studying Zhejiang society,folk custom life and commercial culture. |
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| Keywords: | Hawking song goods sale folk literature and art advertisement words |
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