文化数字化助力文化强国建设的路径研究

文化是国家竞争力的重要来源。数字化是支撑文化竞争力的“硬筋骨”，为全面建设社会主义现代化国家提供可靠保障。文化数字化是一项系统工程，需要从文化创作数字化、文化产品生产数字化、文化传播数字化、文化展示数字化、文化体验数字化和文化消费数字化等方面有效实施。然而，我国文化数字化发展存在较多掣肘，主要包括政府的角色定位和发展思路不够清晰、文化数字化企业的数量和质量亟待提升、文化数字化专业人才与配套体系匮乏等。为此，须坚持“六有”总体发展思路、发挥政府“五台”独特角色、造就一批有影响力的文化数字化企业、培育一支高水平的文化数字化专业队伍、加强文化数字化的配套体系建设等，以深入推动我国文化强国建设与发展。

Research on the path of cultural digitization to help the construction of powerful cultural country

Culture is the main source of national competitiveness. Digitization is the “hard backbone” that supports cultural competitiveness， providing reliable guarantees to the comprehensive construction of a socialist modern country. Cultural digitization is a systematic project that requires effective implementation from the digitization of cultural creation， cultural product production， cultural dissemination， cultural display， cultural experience， and cultural consumption. However， there are many obstacles in the development of cultural digitization in China， mainly including unclear development ideas and unclear government role positioning， urgent need to improve the number and quality of cultural digitization enterprises， shortage of professional talents in cultural digitization， and insufficient construction of cultural digitization supporting systems. Therefore， we should adhere to the overall development idea of six “Yous”， give full play to the unique role of the governments five “Tais”， create a group of influential cul tural digital enterprises； cultivate a high level cultural digitization professional team； strengthen the supporting system construction of cultural digitization.