| 新一线城市文化形象传播路径探索 |
| |
| 引用本文： | 安妍洁,付珊,彭松. 新一线城市文化形象传播路径探索[J]. 陕西学前师范学院学报, 2024, 40(7): 99-105 |
| |
| 作者姓名： | 安妍洁 付珊 彭松 |
| |
| 作者单位： | （1.合肥大学语言文化与传媒学院，安徽合肥 230601；2.合肥大学设计学院，安徽合肥 230601） |
| |
| 基金项目： | An Exploration of the Path for Cultural Image Communication of New First-tier Cities |
| |
| 摘 要： | 随着我国城市化进程加快，新一线城市作为城市经济发展的佼佼者，在城市文化传播中起着先锋示范作用。本文研究了新一线城市文化形象传播在历史文化、饮食文化和赛事文化三方面的表征，通过分析城市文化形象存在的同质化、瞬时性和浅层化传播困境，提出新的传播路径策略，促进城市文化形象长效、长红、多元化传播。
|
| 关 键 词： | 新一线城市；城市形象；文化传播 |
| 修稿时间： | 2024-05-23 |
An Exploration of the Path for Cultural Image Communication of New First-tier Cities |
| |
| AN Yan-jie,FU Shan,PENG Song. An Exploration of the Path for Cultural Image Communication of New First-tier Cities[J]. Journal of Shanxi xueqian normal university, 2024, 40(7): 99-105 |
| |
| Authors: | AN Yan-jie FU Shan PENG Song |
| |
| Affiliation: | （1. School of Language， Culture and Media， Hefei University，Hefei 230601， China; 2. School of Design， Hefei University，Hefei 230601， China） |
| |
| Abstract: | With the acceleration of urbanization in China， new first-tier cities， as outstanding leaders in urban economic development， play pioneering and demonstrative roles in urban cultural communication. The paper studies the representation of the cultural image communication of new first-tier cities in three aspects： historical culture， culinary culture， and event culture. By analyzing the problems of homogenization， instantaneity and shallowness in the present communication of urban cultural images， new strategies are proposed to promote a long-term， long-lasting， and diversified communication of urban cultural images. |
| |
| Keywords: | new first-tier cities city image cultural communication |
|
| 点击此处可从《陕西学前师范学院学报》浏览原始摘要信息 |
|
点击此处可从《陕西学前师范学院学报》下载免费的PDF全文 |
