基于AISAS模型的顾客参与电信服务价值共创的协同机制研究

基于委托-代理理论，运用数模分析方法，建立电信企业与顾客之间的博弈模型，探讨基于AISAS模型的顾客参与电信服务价值共创的协同机制。研究结果表明，电信企业可以通过开发多属性产品，严格把控产品和服务质量，提高顾客基准的价值效用；采用多种营销方式，增加忠诚顾客数量；利用多种激励措施，增加忠诚顾客分享的用户数量等方式提高利润水平。

On collaborative mechanism of customer participation in telecom service value co creation based on AISAS model

Based on the principal agent theory, using the method of mathematical model analysis, this paper builds a game model between telecom enterprises and customers, and explores the collaborative mechanism of customer participation in telecom service value co creation based on AISAS model. The results show that telecom enterprises can improve the profit level by developing multi attribute products, strictly controlling product quality and service to improve the value utility of customer benchmark; adopting various marketing methods to increase the number of loyal customers; and using various incentive measures to increase the number of loyal customers in information sharing groups.