从慈善组织公信力维度论中国慈善事业的发展

当前,中国慈善事业面临着公众冷漠对待特别是富人不愿捐款的窘境。造成这种局面的根本原因是慈善组织的公信力不足。慈善组织的公信力就是指慈善组织获取公众信任的影响力和号召力。慈善组织的公信力如何将从根本上决定着慈善事业的发展程度。为了促进中国慈善事业的发展,最重要的就是要努力提高慈善组织的公信力。这可以从以下几方面去努力:一是要加强慈善组织的自身建设,二是要正确发挥政府与媒体的作用。

On the Development of Charities in China from the Dimension of Public Accountability on Charitable Organization

Nowadays,charities in China are being confronted with an awkward situation,in which the public especially rich people are reluctant to do contribution to charities.The basic reason for that awk- ward situation is that charitable organizations have not enough public accountability.Public accountabili- ty of charitable organizations means force of influence and public appeal that makes the public trust char- itable organizations.How public accountability of charitable organizations is fundamentally determines the development of charities.In order to develop charities in China,we should make great efforts to im- prove public accountability of charitable organizations.We can try as follows.On one hand,we should try to reinforce the self-construction of charitable organizations.On the other hand,we should try to make the government and the media function properly.