| 广州地铁运营的市场营销策略浅谈 |
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| 引用本文： | 王志莲. 广州地铁运营的市场营销策略浅谈[J]. 广州大学学报(社会科学版), 2003, 2(5): 7-10 |
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| 作者姓名： | 王志莲 |
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| 作者单位： | 广州大学,科技贸易技术学院,广东,广州,510640 |
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| 摘 要： | 文章以广州地铁运营为例 ,试分析其市场环境及竞争对手 ,采取有效的市场营销策略 ,促使地铁运营行业尽快地获取公交客运市场的领导地位 ,增加客运量 ,提高运营收入 ,从而减少政府补贴 ,充分发挥地铁的社会效益和经济效益。
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| 关 键 词： | 地铁运营 市场营销策略 服务营销 服务产品 服务链 |
| 文章编号： | 1671-394X(2003)05-0007-04 |
| 修稿时间： | 2003-01-09 |
On Marketing Strategy of Guangzhou Metro Transportation |
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| WANG Zhi-lian. On Marketing Strategy of Guangzhou Metro Transportation[J]. Journal of Guangzhou University(Social Science Edition), 2003, 2(5): 7-10 |
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| Authors: | WANG Zhi-lian |
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| Abstract: | This essay takes Guangzhou Metro Operation Company as an example to analyze the marketing environment and the opponents. The paper offers some suggestions: to adopt effective marketing strategy, make the metro transportation as the main public transportation means, attract more passengers so as to increase income and decrease the subsidy by the govenment,and to fully develop the benefit for the society and economy. |
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| Keywords: | metro transportation marketing strategy service differentiation service product service chain |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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