| 市场营销专业《企业形象设计》课程教学方案改革的探讨 |
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| 引用本文： | 龚秀梅.市场营销专业《企业形象设计》课程教学方案改革的探讨[J].长春工程学院学报(社会科学版),2010,11(3):126-128. |
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| 作者姓名： | 龚秀梅 |
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| 作者单位： | 长春工程学院,管理学院,长春,130012 |
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| 摘 要： | 对市场营销专业《企业形象设计》课程教学现状进行了分析,结合营销专业的特点,提出了适合营销专业学生学习的教学方案改革的思路,从教学内容的选取、教学方法的创新、教学过程的互动及考核方式等方面来体现营销专业的课程特色,培养学生的差异性优势。
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| 关 键 词： | 企业形象设计 教学方案 差异性优势 |
Research on instructional strategies reform of course for Company Image Design of marketing |
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| GONG Xiu-mei.Research on instructional strategies reform of course for Company Image Design of marketing[J].Journal of Changchun Institute of Technology(Social Science Edition),2010,11(3):126-128. |
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| Authors: | GONG Xiu-mei |
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| Institution: | GONG Xiu-mei(Changchun Institute of Technology,Changchun 130012,China) |
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| Abstract: | This paper carries an analysis on the prevailing position of the course of company's image design,and with consideration of the marketing major's characteristics,it sets forth the new ways to promote teaching approaches to meet students' demand,especially at the respective of the selection of teaching material as well as the interactive test,the innovative teaching approaches have the differentiating strength of educating students according to their different features. |
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| Keywords: | company image design teaching approaches differentiating strength |
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