| 高等院校的产出观与市场定位 |
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| 引用本文： | 宋春霞,田长明.高等院校的产出观与市场定位[J].郑州航空工业管理学院学报(社会科学版),2004,23(6):83-85. |
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| 作者姓名： | 宋春霞 田长明 |
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| 作者单位： | 郑州航空工业管理学院,河南,郑州,450015 |
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| 摘 要： | 高等教育的产出是教育服务与培养的人才.高等教育要发展,必须在细分市场的基础上找准自己的定位,遵循产品差异化原则,提供特色教育服务,从而培养出高质量的特色人才.
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| 关 键 词： | 高等院校 教育服务 人才市场 产品差异 就业 |
| 文章编号： | 1009-1750(2004)06-0083-03 |
| 修稿时间： | 2004年8月20日 |
On the Products and Market Location of Higher Education |
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| SONG Chun-xia,TIAN Chang-ming.On the Products and Market Location of Higher Education[J].Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition),2004,23(6):83-85. |
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| Authors: | SONG Chun-xia TIAN Chang-ming |
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| Abstract: | Facing the market of education and the market of human resource, the output of higher education is education service and people armed with knowledge. In order to achieve further development, higher education must find its place on the basis of market segmentation, and provide education services with specialties according to the theory of production differentiation. And only in such a way,Can special talents of high quality be provided. |
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