| 汉语广告语的顺应性解释 |
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| 引用本文： | 崔秀珍,芮燕萍. 汉语广告语的顺应性解释[J]. 中北大学学报(社会科学版), 2009, 25(1): 51-54 |
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| 作者姓名： | 崔秀珍 芮燕萍 |
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| 作者单位： | 中北大学,人文社会科学学院,山西,太原,030051 |
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| 基金项目： | 中北大学青年科学基金 |
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| 摘 要： | 在前人研究的基础上,以大量的汉语广告为分析材料,试用Verschueren的顺应理论对汉语广告语的选择和使用进行了详细的分析,指出广告者对汉语广告语的选择和使用是一种在高度的意识程度下,为达到广告目的而在语言使用的各个方面作出选择的动态过程,是与汉语语言结构和语境关系相互顺应的结果.
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| 关 键 词： | 广告语 语言选择 顺应理论 顺应性解释 |
An Adaptation Interpretation of Advertising Language |
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| CUI Xiuzhen,RUI Yanping. An Adaptation Interpretation of Advertising Language[J]. Journal of North China Institute of Technology(Social Sciences), 2009, 25(1): 51-54 |
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| Authors: | CUI Xiuzhen RUI Yanping |
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| Affiliation: | School of Humanities and Social Sciences;North University of China;Taiyuan 030051;China |
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| Abstract: | On the basis of previous studies,choosing Chinese advertisements as data,this paper applies Verschueren's adaptation theory to the analysis of Chinese advertising language.The authors conclude that Chinese advertising language is a highly conscious action of linguistic choices and involves various linguistic devices for its advertising goal at different levels of linguistic structure.And it is a dynamic process.Chinese advertising language is actually the outcome of linguistic choices interadaptable with Ch... |
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| Keywords: | advertising language linguistic choices adaptation theory adaptation interpretation |
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