| 提升党报舆论引导力的思考 |
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| 引用本文： | 张香萍.提升党报舆论引导力的思考[J].牡丹江师范学院学报(哲学社会科学版),2012(5):87-90. |
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| 作者姓名： | 张香萍 |
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| 作者单位： | 安徽财经大学文学与艺术传媒学院,安徽蚌埠,233000 |
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| 基金项目： | 2012年度安徽省教育厅人文社会科学研究一般项目(SK2012B015) |
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| 摘 要： | 提升党报的舆论引导力是党报履行使命、净化舆论环境的需要,也是党报与新兴媒体竞争的需要.提升党报舆论引导力,必须科学定位党报的读者群,找准提升舆论引导力的着力点,改善党报的发行工作.
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| 关 键 词： | 党报 舆论引导 权威性 |
Analysis on Raising the Force of Party Newspaper Public Opinion Guiding |
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| ZHANG Xiang-ping.Analysis on Raising the Force of Party Newspaper Public Opinion Guiding[J].Journal of Mudanjiang Teachers' College(Philosophy Social Sciences Edition),2012(5):87-90. |
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| Authors: | ZHANG Xiang-ping |
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| Institution: | ZHANG Xiang-ping(Anhui University of Financial &Trade School of News,Bengbu,Anhui 233041,China) |
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| Abstract: | Raising the force of party newspaper public opinion guiding is necessary for carrying out party newspaper’s duty,purifing public opinion environment,competing with the other medium.How to raising the force of party newspaper public opinion guiding Dividing reader group accurately,finding out the graspers and improving issuance of party newspaper is necessary. |
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| Keywords: | Party Newspaper Public Opinion Guiding Authority |
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