论知识经济时代的工商管理本科教育创新

知识经济时代的到来,对人们社会生活方式和思维方式产生重大的影响,并对传统的工商管理本科教育理念、教学组织、教学方式、教学内容、教学过程、教学手段产生巨大的冲击。面对知识经济的这种要求和21世纪的时代特点,我国传统的工商管理本科教育模式是难以适应的,必须更新观念,研究未来社会对工商管理人才知识、能力和素质结构的要求,改变人才培养模式,建立通才和专才并举,知识、能力与素质结合的工商管理现代人才培养模式,进行工商管理本科教育的创新。

The Innovation of the Undergraduate Student Education System of Business Administration in the Period of Knowledge Based Economy

To meet what is needed in the period of knowledge based economy in the 21st century, the traditional undergraduate student education system of business administration doesn't do well. New ideas must be created. We must get to know what is needed about the knowledge, skill, and quality structure to the undergraduate student who major in business administration. We must change the current pattern and establish a new one which focus on both versatile and specialized person, combining knowledge with skill and quality.