| 树立大旅游观念拓展商旅结合道路 |
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| 引用本文： | 姚昆遗.树立大旅游观念拓展商旅结合道路[J].上海大学学报(社会科学版),2001,8(1):109-112. |
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| 作者姓名： | 姚昆遗 |
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| 作者单位： | 上海大学,国际工商与管理学院,上海,200436 |
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| 摘 要： | 都市商务旅游是上海都市旅游中最富有特色的旅游产品之一.要发展都市商务旅游,必须树立大旅游观念,走商旅结合的道路.可以围绕大旅游观念,从开拓思路、紧贴市场、转变机制三个方面,改变上海都市商务旅游发展现状,摆脱误区.也可以运用区域联动、行业联动发展都市旅游.
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| 关 键 词： | 上海 都市旅游 大旅游 商务旅游 商旅结合 |
| 文章编号： | 1007-6522(2001)01-0109-04 |
| 修稿时间： | 2000年3月22日 |
On the Combination of Trade and Tourism |
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| YAO Kun-yi.On the Combination of Trade and Tourism[J].Journal of Shanghai University(Social Science Edition),2001,8(1):109-112. |
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| Authors: | YAO Kun-yi |
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| Abstract: | Tourism industry in Shanghai is featured by its urban trade travel. To develop this new kind of tourism, we should bear the new concept of comprehensive tourism and practice the combination of thade and tourism. Centering around this idea, the author conducts an analysis into the present trend of Shanghai's urban trade tourism and brings forth his three suggestions for expanding comprehensive tourism in Shanghai, e.g. exploring more channels; adapting to Th market needs, and transforming travelling mechanism. |
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| Keywords: | Shanghai Urban tourism Comprehensive tourism trade tourism the combination of trade and tourism |
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