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山东滨海城市区域旅游竞争力研究
引用本文:唐丽萍,冯淑华,刘成文.山东滨海城市区域旅游竞争力研究[J].鲁东大学学报,2010,26(2).
作者姓名:唐丽萍  冯淑华  刘成文
作者单位:江西师范大学,文旅学院旅游管理系,南昌,330022 
摘    要:构建了区域旅游竞争力综合评价指标体系,并采用层次分析法(AHP法),对山东沿海7城市的三大指标进行了聚类分析和主成分分析.在前人研究的基础上,文章引入海岸线长度这一指标,以提高分析结果的准确性.通过对各城市旅游发展的定性和定量分析,7个沿海城市被划分为4个等级,并得出了各个城市的优劣势,提出了抓住机遇提高旅游竞争力的相应对策.

关 键 词:区域旅游竞争力  聚类分析  主成分分析  滨海城市

Study on the Regional Tourism Competitiveness of Coastal Cities in Shandong Province
TANG Li-ping,FENG Shu-hua,LIU Cheng-wen.Study on the Regional Tourism Competitiveness of Coastal Cities in Shandong Province[J].Ludong University Journal (Natural Science Edition),2010,26(2).
Authors:TANG Li-ping  FENG Shu-hua  LIU Cheng-wen
Institution:TANG Li-ping,FENG Shu-hua,LIU Cheng-wen(Department of History Culture , Tourism,Jiangxi Normal University,Nanchang 330022,China)
Abstract:A evaluation index system of regional tourism competitivenes is constructed and analytic hierarchy process(AHP method) used to cluster seven coastal cities of Shandong into three indicators.Based on former research works,the length of coastline is subjoined.After tourism qualitative and quantitative analysis in various cities,seven coastal cities have been divided into four levels,and the advantages and disadvantages of each city are shown.Finally,appropriate measures to seize the opportunity to improve the...
Keywords:regional tourism competitiveness  classifying analysis  principal component analysis  coastal cities  
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