公民服务：社会变革中的政府传播理念

社会变革是当前中国社会的基本图景。社会变革中政府信息传播的公众视角应该是作为权利主体的公民视角和作为公共关系对象的公众视角的结合。政府行为的权利主体始终应该是公民。这也决定了公民利益应该成为政府传播的价值出发点,为公民服务应成为政府传播的核心理念。而实现这一理念就必须保证社会信息系统的高效运转,制衡社会传播力量和对弱势群体在信息传播领域的扶助,同时注重政府自身的效能提高与形象的维护,推进政治文明。

The Communication of Government of the Social Transformation Civil Service

Nowadays,social transformation is one of the basic elements in China.The communication of the government should focus on two aspects: one is the public relationships,the other is the citizen with civil rights.In fact,the citizen should have been the body of government activities.Therefore,the communication of the government should serve for the citizen.There should be a very effective information syetem and a powerful control of communication.It can be used to develop the communication of government among the social vulnerable group.Besides,we shoule improve the capability of government behavior and maintain the image of the government in order to put forward to the political civilization.