| 论我国传媒业注意力经济积弊 |
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| 引用本文： | 陆军.论我国传媒业注意力经济积弊[J].湖南人文科技学院学报,2008(3):62-65. |
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| 作者姓名： | 陆军 |
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| 作者单位： | 湖南第一师范学院新闻与传播系,湖南,长沙,410205 |
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| 摘 要： | 20世纪90年代有人称,传媒经济是"眼球经济""注意力经济".然而,过分追求注意力会导致传媒社会责任感的缺失与公信力的降低.本文分析了传媒营销注意力的六种主要手段与积弊,对引导传媒走向影响力经济有积极的作用.
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| 关 键 词： | 传媒业 注意力经济 积弊 |
On the Accumulated Disadvantages of Focus Economy in China Media Industry |
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| LU Jun.On the Accumulated Disadvantages of Focus Economy in China Media Industry[J].Journal of Hunan Institute of Humanities,Science and Technology,2008(3):62-65. |
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| Authors: | LU Jun |
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| Abstract: | In the 1990's,media economy was considered as "eyeball economy","focus economy".However,overladen focus will result in the loss of meda's social responsibility and the decrease of the public trust.Acquainting with the main means and accumulated disadvantages of media marketing focus is significant to leading meda to influence economy. |
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| Keywords: | meda industry focus economy accumulated disadvantages |
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