| 企业创新战略思考 |
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| 引用本文： | 刘明贤. 企业创新战略思考[J]. 天津市财贸管理干部学院学报, 2013, 0(2): 36-37,47 |
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| 作者姓名： | 刘明贤 |
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| 作者单位： | 天津市中环电子计算机有限公司,天津300190 |
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| 摘 要： | 创新是企业发展的灵魂,是企业制胜的关键。面对经济全球化的机遇和挑战,我国企业要生存与发展,就必须在品牌、技术、产品研发及管理等方面进行有效决策和创新。企业只有通过创新,来创造新的价值和竞争力,才能在复杂多变的市场竞争中立于不败之地。
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| 关 键 词： | 企业 创新 战略对策 |
Thinking on Enterprise Innovation Strategy |
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| LIU Ming-xian. Thinking on Enterprise Innovation Strategy[J]. Journal of Tianjin Institute of Financial and Commercial Management, 2013, 0(2): 36-37,47 |
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| Authors: | LIU Ming-xian |
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| Affiliation: | LIU Ming-xian(Tianjin Zhonghuan Computer Ltd.Co,Tianjin 300190) |
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| Abstract: | Innovation is the spirit for enterprise developing and the key for enterprise winning.Facing the opportunities and challenges of economic globalization,it is necessary for enterprises’ surviving and developing to make effective decision and innovation on branding,technology,product RD and management.Enterprises could be in an invincible position in complex market competition by innovation,creating new value and competitive power. |
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| Keywords: | enterprise innovation strategy contermeasure |
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