| 北京市出境旅游市场消费特征 |
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| 引用本文： | 朱蕴波. 北京市出境旅游市场消费特征[J]. 北京社会科学, 2006, 0(4): 76-79 |
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| 作者姓名： | 朱蕴波 |
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| 作者单位： | 南开大学,国际商学院,天津,300071 |
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| 摘 要： | 出境旅游正在成为北京市旅游市场的重要组成部分。本文从旅游需求的角度出发,对北京市出境旅游者的消费特征进行了调查研究和分析,并在此基础上对出境旅游产品的开发与营销提出了相关建议。
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| 关 键 词： | 出境旅游 消费特征 产品开发与营销 |
| 文章编号： | 1002-3054(2006)04-0076-04 |
| 修稿时间： | 2006-03-01 |
A Survey on the Consumption Characteristics of Beijing Outbound Tourism Market |
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| ZHU Yun-bo. A Survey on the Consumption Characteristics of Beijing Outbound Tourism Market[J]. Social Science of Beijing, 2006, 0(4): 76-79 |
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| Authors: | ZHU Yun-bo |
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| Abstract: | Outbound tourism is now becoming an important component of Beijing tourism market.From the perspective of demand side,the paper makes a survey and researches on the consumption characteristics of Beijing outbound tourists,and proposes some suggestions on the development and marketing of outbound travel products. |
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| Keywords: | outbound tourism consumption characteristics product development and marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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