| 文化差异对旅游跨文化交流符号意义的影响 |
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| 引用本文： | 孙洪波.文化差异对旅游跨文化交流符号意义的影响[J].辽东学院学报(社会科学版),2009,11(6):129-132. |
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| 作者姓名： | 孙洪波 |
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| 作者单位： | 辽东学院,旅游管理学院,辽宁,丹东,118001 |
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| 基金项目： | 辽宁省社科联经济社会发展课题，辽东学院科研基金课题 |
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| 摘 要： | 旅游本质上是一种文化交流活动,常常表现为跨文化交流,而这种交流是旅游活动中的主客双方利用符号形式进行的,符号在旅游跨文化交流中承担着表达与解读的基本功能,由于交流者文化背景的不同,符号的表达与解读的方式与意义则大为不同。
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| 关 键 词： | 文化差异 旅游跨文化交流 符号 编码 解码 |
Cultural Difference:Influence on Symbolic Meaning of Tourism Inter-culture Communication |
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| SUN Hong-bo.Cultural Difference:Influence on Symbolic Meaning of Tourism Inter-culture Communication[J].Journal of Liaodong University :Social Sciences,2009,11(6):129-132. |
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| Authors: | SUN Hong-bo |
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| Institution: | SUN Hong-bo(College of Tourism & Hospitality,Eastern Liaoning University,D,ong 118001,China) |
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| Abstract: | Essentially,tourism is a cultural communication activity that is often presented as an inter-culture communication activity.The host and guest carry out this communication in a symbolic way in tourism activities.Symbols undertake the basic function of expression and explanation in tourism inter-culture communication.Because of the different cultural background of the host and guest,the way and meaning of the symbols'expression and explanation are greatly different. |
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| Keywords: | cultural difference tourism inter-culture communication symbol coding uncoding |
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