商业银行进入营销时代的策略选择

本文分析了目前我国商业银行所面临的日益激烈的竞争态势，认为商业银行的营销时代已经到来。文章在论述西方国家银行业步入营销时代所经历的五个阶段的基础上，着重提出了我国商业银行迎接营销时代挑战的主要策略

Strategy Choice of Commercial Bank After Entering the Marketing Age

The article analyses the situation of competition that the commercial banks are now facing. The writer points out that the marteting age of commercial banks has already come. Based on the five stages that western banks had generally experenced ,the writer put forward the main strategies that the commercial banks should take in order to face the challenge in the marketing age.