| 企业口碑营销管理的优化 |
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| 引用本文： | 陶卉,王长久. 企业口碑营销管理的优化[J]. 辽宁工程技术大学学报(社会科学版), 2005, 7(4): 387-388 |
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| 作者姓名： | 陶卉 王长久 |
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| 作者单位： | 辽宁工程技术大学,技术与经济学院,辽宁,阜新,123000;阜新市劳动就业局,辽宁,阜新,123000 |
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| 摘 要： | 口碑营销作为营销传播的一种有力方式,在新技术的支持下,其日益增强的影响力正在被人们重新认识。口碑营销依靠非正式组织进行传播,具有可信度高、针对性强、容易形成顾客忠诚等特点。为此,企业应通过确立传播主体,利用品牌进行推荐,引导顾客进行体验消费,并做好负面口碑管理来实现口碑营销管理的优化,使其最大限度地发挥威力。
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| 关 键 词： | 口碑传播 体验经济 口碑管理 |
| 文章编号： | 1008-391X(2005)04-0387-02 |
| 修稿时间： | 2005-04-11 |
Optimization of the management of business oral marketing |
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| Tao Hui,Wang Chang-jiu. Optimization of the management of business oral marketing[J]. Journal of Liaoning Technical University(Social Science Edition), 2005, 7(4): 387-388 |
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| Authors: | Tao Hui Wang Chang-jiu |
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| Abstract: | As a powerful way in marketing , oral evalution has been reunderstood on the basis of modern technology. It is influenced by the activity of the two parties, sensitive risk of the passive party, the cultural background and value idea and the expertise of the conductor.Businesses should promote their products by letting the customers enjoy the products by means of famous brand .They should also make preparations for negative influences. |
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| Keywords: | oral spreading sensitive economy oral management |
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