| 从关联理论看商业广告语的主题功能突显 |
| |
| 引用本文： | 范丽群.从关联理论看商业广告语的主题功能突显[J].长春理工大学学报(社会科学版),2011,24(1):64-66. |
| |
| 作者姓名： | 范丽群 |
| |
| 作者单位： | 湖南农业大学外国语学院; |
| |
| 基金项目： | 湖南农业大学稳定人才科学基金(07WD19) |
| |
| 摘 要： | 关联理论作为语言学的基本理论已被广泛使用。商业广告语作为一种特殊的社会语言现象离不开信息关联。通过运用关联理论、信息的明示和推理，结合商业广告语的特点，从语音、语意和修辞等方面探讨商业广告语的主题和功能突显，以此达到捕获受众的注意力并宣传广告产品的目的。
|
| 关 键 词： | 广告 关联理论 主题 功能 突显 |
The Salience of Theme and Function in Commercial Advertisement Language from the Perspective of Relevance Theory |
| |
| FAN Li-qun.The Salience of Theme and Function in Commercial Advertisement Language from the Perspective of Relevance Theory[J].Journal of Changchun University of Science and Technology,2011,24(1):64-66. |
| |
| Authors: | FAN Li-qun |
| |
| Abstract: | As a basictheoryoflinguistics,Relevance Theoryiswidely used.Commercialadvertisementlanguage isa special social linguistic phenomenon which is closely linked to information relevance.By using the Relevance Theory,the ostension and inference of information,combing with the features of commercial advertisement language,this paper explores the salience of theme and function in commercial advertisements from the aspects od pronunciation,meaning,rhetoric and etc.in order to catch the audience's attention and publ... |
| |
| Keywords: | advertisement Relevance Theory theme function salience |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
