文化生态的视野:都市媒介文化霸权下的电视农村频道解读

近年来，电视频道专业化浪潮中，有一类特殊的专业频道逐渐引发了人们的关注，它以“农村”这一地域象征性名词命名并加以定位。在大众媒介都市化特征鲜明的当下，“电视农村频道”的产生和兴起并不仅仅是媒介产业发展的结果，更可视作一种可喜的文化现象，即农村媒介文化的逐渐兴起。电视农村频道作为我国城乡二元结构下的特殊产物，它的产生、运作、发展必然以地缘因素影响下的“农文化”为根本出发点，并以此区别于专业化大潮中的诸多都市导向型专业频道。基于此，尝试以文化生态的视野解读当代电视农村频道的诞生及发展，以期能够为农村频道的良性运作提供一些启示。

CulturalEcologyFieldofVision:ResearchonPresentSituationandProspectoftheProfessionalTVChannelforCountryside, underMetropolisMedium CultureHegemony

Recently,in television channel specialization tide,the professional TV channel for countryside has initiated people's attention gradually.In the mass media's urbanization characteristic,the produces and emerges of TV channel for countryside can be treated as not only a result of medium industrial development,but also an encouraging cultural phenomenon.Professional TV channel for countryside is a special product of Chinese country city and countryside dual structure.Its production,operation and development a...