Ignoring rights is wrong: re-politicizing gender equality and development with the rights-based approach

Corporate sponsors and humanitarian organizations have joined popular authors and international institutions in bringing attention to gender inequality though “smart economics” and “investing in women.” These social marketing messages and donor strategies mimic arguments for gender equality from the 1970s and 1980s. Rather than building on the rights-based development and best practices of the 1990s, they ignore the critical roles of political capacity and participation that the past forty years and feminist analysis of development achievements and failures have taught us are essential to taking on gender and economic inequality. Certain trends in foreign aid accountability share this silence on the importance of political capacity. In contrast, the rights-based approach to gender equality and development (RBA) is a political approach to development. We reconcile the need for aid accountability with the need for a focus on politics by outlining key political processes of the rights-based approach. The RBA is a way of doing development that is attentive to process and power. We can use the RBA not just as a guide for how to do development, but also as a way to think about processes as outcome measures. The processes that the RBA requires are processes that build capacity for marginalized women and people.