| 符号消费形成机制与引导策略分析 |
| |
| 引用本文： | 方征.符号消费形成机制与引导策略分析[J].北京市财贸管理干部学院学报,2008,24(1):26-28. |
| |
| 作者姓名： | 方征 |
| |
| 作者单位： | 华南师范大学教育科学学院,广州,510631 |
| |
| 摘 要： | 符号消费已成为消费一大趋势。本文探讨了符号消费与商品消费的区别，并重点对符号消费的形成机制及引导策略加以分析。
|
| 关 键 词： | 符号消费 消费引导 形成机制 |
The symbol expense forms the mechanism and the pilot strategy analysis |
| |
| FANG Zheng.The symbol expense forms the mechanism and the pilot strategy analysis[J].Journal of Beijing Institute of Finance and Commerce Management,2008,24(1):26-28. |
| |
| Authors: | FANG Zheng |
| |
| Abstract: | The symbol expends has become expends a major tendency. This article has discussed the difference which the symbol expense and the commodity expend,and key the formation mechanism and pilot strategy which expends to the symbol analyzes. |
| |
| Keywords: | symbol expense expense pilot forms the mechanism |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
