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高校学生从商行为的产生及管理与引导
引用本文:曾蓓蕾.高校学生从商行为的产生及管理与引导[J].天津市财贸管理干部学院学报,2010,12(2):53-55.
作者姓名:曾蓓蕾
作者单位:温州大学,浙江,温州,325035
摘    要:高校校园内在经济大潮之下,出现了越来越多的学子商人,高校学生从事商业行为从个别到群体,日益形成大学生创业的高潮,在大学生就业压力的大背景下,如何开展创业教育,对高校大学生经商行为进行引导教育,是值得各高校思考的问题。

关 键 词:学生经商行为  创业教育  校园商机

Causes, Management and Guidance of Students from The Merchant Generation
ZENG Bei-lei.Causes, Management and Guidance of Students from The Merchant Generation[J].Journal of Tianjin Institute of Financial and Commercial Management,2010,12(2):53-55.
Authors:ZENG Bei-lei
Institution:ZENG Bei-lei (Wenzhou University, Wenzhou Zhejiang 325035)
Abstract:More and more student merchants appeared on campus under the economic tide. Students engage in commercial activity from individual to group, increasingly becoming the high tide of innovative undertaking. Under the pressure of employment, how to develop innovative undertaking education and to guide the college students' business behavior is worth considering for all colleges and universities.
Keywords:Students' commercial activity  innovative undertaking education  business opportunity on campus
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