| 对宋代饮食店铺三种主要促销方式的考察 |
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| 引用本文： | 王福鑫.对宋代饮食店铺三种主要促销方式的考察[J].长沙理工大学学报(社会科学版),2005,20(2):78-81. |
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| 作者姓名： | 王福鑫 |
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| 作者单位： | 长沙理工大学,管理学院,湖南,长沙,410015 |
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| 摘 要： | 广告促销、环境促销、节日促销是宋代饮食店铺的三种主要促销方式。这些促销方式既是竞争的产物,也是竞争的表现和手段,它使商家扩大了市场份额,获得利润,同时繁荣了宋代饮食市场,消费者也受益良多。
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| 关 键 词： | 宋代 饮食店铺 促销 |
| 文章编号： | 1672-934X(2005)02-0078-04 |
| 修稿时间： | 2005年5月19日 |
An Investigation of the Three Main Forms of Sales Promotion of the Food Stores in the Song Dynasty |
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| WANG Fu-xin.An Investigation of the Three Main Forms of Sales Promotion of the Food Stores in the Song Dynasty[J].Journal of Changsha University of Science & Technology,2005,20(2):78-81. |
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| Authors: | WANG Fu-xin |
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| Abstract: | Advertising sales, circumstantial sales and festival sales were the three major forms of sales promotion of the food stores in the Song Dynasty. As the result of competition, these forms of sales promotion were also forms and means of competition. They not only helped the stores to increase the shares of the market and gain profits, but also brought prosperity to the food market and thus greatly benefited the consumers. |
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| Keywords: | The Song Dynasty food store sales promotion |
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