| 沈阳沈北新区形象塑造的整合传播模式 |
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| 引用本文： | 于洪平,薛强. 沈阳沈北新区形象塑造的整合传播模式[J]. 大连海事大学学报(社会科学版), 2008, 7(6): 71-74 |
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| 作者姓名： | 于洪平 薛强 |
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| 作者单位： | 东北财经大学,公共管理学院,辽宁,大连,116025;大连海事大学,交通运输管理学院,辽宁,大连,116026 |
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| 摘 要： | 指出沈阳沈北新区在开发经营过程中应提炼自身的品牌形象,采取整合营销传播模式,科学确定品牌传播的方向;应创意短小精悍的广告语,利用组合式传播媒介,吸引公众眼球.通过公众注意力在中国版图上的重新分配,给沈阳沈北新区带来巨大的势能.
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| 关 键 词： | 沈阳沈北新区 形象塑造 整合传播模式 |
Integrated communication mode of image-building in Shenbei new district of Shenyang |
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| YU Hong-ping,XUE Qiang. Integrated communication mode of image-building in Shenbei new district of Shenyang[J]. Journal of Dalian Maritime University:Social Science Edition, 2008, 7(6): 71-74 |
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| Authors: | YU Hong-ping XUE Qiang |
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| Affiliation: | YU Hong-ping1,XUE Qiang2(1.College of Public Administration,Dongbei Univ.of Finance , Economics,Dalian 116025,China,2.College of Transportation Management,Dalian Maritime Univ.,Dalian 116026,China) |
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| Abstract: | The paper pointed out that in the process of development and operation,Shenbei new district of Shenyang should abstract its own brand image,take the integrated marketing and communication mode,and scientifically determine its direction for brand communication;and meanwhile,try to attract the eyeballs of the public by means of short but capable and vigorous advertisements and combined communication media,thereby redistribute the public attention in the territory of China,so as to bring tremendous potential t... |
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| Keywords: | Shenbei new district of Shenyang image-building integrated communication mode |
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