Modelling university image: The teaching staff viewpoint |
| |
| Authors: | Teodoro Luque-Martínez Salvador Del Barrio-García |
| |
| Institution: | aDepartment of Marketing, University of Granada (Spain), Campus de Cartuja s/n, 18071, Granada, Spain |
| |
| Abstract: | This study proposes a methodology for identification of the main dimensions determining university image and understanding the relative weight of each of these dimensions. This is important for university governance in order to improve the service provided and to develop and maintain a distinctive position giving a competitive advantage. The conclusions and implications deriving from these results suggest actions designed to improve the image of the university. |
| |
| Keywords: | University image University image formation University strategic planning European higher education |
| 本文献已被 ScienceDirect 等数据库收录！ |
