| 社区老年人消费决策风格及其与自我概念的关系 |
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| 引用本文： | 韩利群,高峰强. 社区老年人消费决策风格及其与自我概念的关系[J]. 山东师范大学学报(人文社会科学版), 2011, 0(1): 111-115 |
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| 作者姓名： | 韩利群 高峰强 |
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| 作者单位： | 淄博公安消防支队;山东师范大学心理学院; |
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| 基金项目： | 山东省软科学项目(B2006015) |
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| 摘 要： | 通过问卷调查的方式,使用探索性因素分析、验证性因素分析和逐步多元回归分析等统计方法,研究发现:老年人消费决策风格量表由五个维度构成,分别为完美主义-品牌、新潮时尚、休闲娱乐、犹豫困惑和经济实惠；老年人消费决策风格量表具有良好的信、效度指标；老年人消费决策风格量表的五个维度与自我概念中某些因子相关显著,且自我概念中的某些...
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| 关 键 词： | 社区 老年人 消费决策风格 自我概念 |
The Study on the elderly Consumer Decision-Making Styles and its Relationship with Self-Concept |
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| Han Liqun,Gao Fengqiang. The Study on the elderly Consumer Decision-Making Styles and its Relationship with Self-Concept[J]. Journal of Shandong Teachers' University(Social Science Edition), 2011, 0(1): 111-115 |
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| Authors: | Han Liqun Gao Fengqiang |
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| Affiliation: | Han Liqun1,Gao Fengqiang2(1.Special Team of Zibo Fire Security Branch,Zibo,Shandong 255000,2.School of Psychology,Shandong Normal University,Jinan,Shandong 250014) |
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| Abstract: | The purpose of the present study is to work out the dimensionality and scale of the elderly people's consumption decision style.A second purpose is to illustrate the relationship between self-concept and the elderly's consumption decision making styles.The study is conducted through questionnaire investigation way,exploratory factor analysis,confirmatory factor analysis,analysis of variance and linear regression,etc.,and we get the following conclusions: Exploratory factor analysis and confirmatory factor a... |
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| Keywords: | community elderly consumer decision making style Self-concept |
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