The Alliance formation process |
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| Affiliation: | 1. Department of Finance, School of Economics, Faculty of Economics and Management, East China Normal University. 3663 North Zhongshan Rd, Shanghai 200062, China;2. Department of Economics, University at Albany, State University of New York, New York, NY 12222, USA;3. Antai College of Economics & Management, Shanghai Jiao Tong University. 1954 Huashan Rd, Shanghai 200030, China;4. Department of Industrial Economics, School of Management, Fudan University. 670 Guoshun Rd, Shanghai 200433, China;1. Olin Neuropsychiatry Research Center, Hartford Hospital, Hartford CT, USA;2. Yale University, Department of Psychiatry, New Haven, CT, USA |
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| Abstract: | While interest in developing strategic alliances within the food system continues to increase, there remains considerable risk when firms adopt such a cooperative strategy. The risk is due in part to the lack of concrete guidelines that illustrate the steps or stages of alliance development and the important strategic and operational decisions required at each stage. The existence of such guidelines would facilitate alliance formation and enable managers and researchers to better understand alliance practice. This paper provides an alliance formation model that incorporates the process of alliance formation with the strategic and operational considerations required for long term success. The model can be used by managers and academicians to develop and understand alliances. |
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