Strategic implications of consumer food safety preferences |
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| Affiliation: | 1. Santa Clara University, USA;1. Department of Veterinary Medicine, University of Perugia, Italy;2. Faculty of Veterinary Medicine, University of Teramo, Italy;3. Department MAPS, University of Padua, Italy;4. Department of Veterinary Sciences, University of Turin, Italy;5. Istituto Zooprofilattico Sperimentale delle Regioni Lazio e Toscana, Sezione di Arezzo, Italy;6. Central Diagnostic Laboratory, Istituto Zooprofilattico Sperimentale della Lombardia e dell’Emilia Romagna, Brescia, Italy;1. Technical University of Denmark, National Institute of Aquatic Resources, Lyngby, Denmark;2. Ifremer, Marine Environmental Science Laboratory UMR 6539, Plouzané, France;3. Helmholtz Centre for Ocean Research, Kiel, Germany;1. Department of Veterinary Medicine, Faculty of Agriculture, University of Novi Sad, Novi Sad, Serbia;2. Koret School of Veterinary Medicine, The Hebrew University of Jerusalem, Rehovot, Israel;3. Scientific Veterinary Institute ‘Novi Sad’, Novi Sad, Serbia;1. Ufa Institute of Chemistry UFRC RAS, pr. Octyabrya 71, 450054 Ufa, Russian Federation;2. Martin-Luther-University Halle-Wittenberg, Organic Chemistry, Kurt-Mothes-Str. 2, D-06120 Halle (Saale), Germany;1. Department of Nutrition and Food Technology, Faculty of Agriculture, Jordan University of Science and Technology, P.O. Box 3030, Irbid 22110, Jordan;2. Department of Natural Resources and Environment, Jordan University of Science and Technology, Jordan;3. Faculty of Veterinary Medicine, Jordan University of Science and Technology, Jordan;4. Department of Nutrition and Food Technology, Faculty of Agriculture, The University of Jordan, Jordan;5. School of Dietetics and Human Nutrition, McGill University, Montreal, QC, Canada |
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| Abstract: | This study examines the tradeoffs consumers are willing to make relative to food safety attributes and other product attributes, such as quality and price, and develops implications for both the government and private sector firms. Conjoint analysis was used to elicit consumers’ preferences for fresh Red Delicious apples. The attributes studied include price, product quality as depicted by the level of defects, a variable representing the level of pesticide usage and the associated cancer risk, and a variable representing different levels of government inspection.The results indicated that most consumers have a strong preference for increased food safety. Government policy options that are explored include stricter production standards, improved regulatory monitoring, and government-defined labels. Private industry options that are examined include grower labels, retailer labels, and third party labels. |
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