| 试论对外媒体公信力缺失的原因及对策 |
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| 引用本文： | 冯建华.试论对外媒体公信力缺失的原因及对策[J].云梦学刊,2010,31(1):150-152. |
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| 作者姓名： | 冯建华 |
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| 作者单位： | 《中国社会科学报》编辑部,北京,100420 |
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| 摘 要： | 互联网促进了新闻流通领域的开放，对外媒体已很难拥有信息资源上的对外垄断优势，惟有提高新闻品质和公信力，才能增强舆论影响力，进而担负为中国塑造良好国际形象的重任。
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| 关 键 词： | 公信力 对外媒体 对外传播 |
COURSE OF THE LOSS OF THE CREDIBILITY OF INTERCULTURAL MEDIA AND ITS MEASURES |
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| FENG Jian-hua.COURSE OF THE LOSS OF THE CREDIBILITY OF INTERCULTURAL MEDIA AND ITS MEASURES[J].Journal of Yunmeng,2010,31(1):150-152. |
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| Authors: | FENG Jian-hua |
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| Institution: | FENG Jian-hua (Social Science in China,Beijing 100420,China) |
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| Abstract: | Internet promotes the opening up of News circulation. The Intercultural media have been very difficult to have the advantages on the external monopoly of information resource. Only improving the news quality and credibility, can they enlarge the influence of the public opinion, and then take on the heavy responsibilities for establishing a good international reputation for china. |
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| Keywords: | credibility intercultural media overseas publicity |
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