| 基于SWOT分析的广西卷烟品牌发展战略探析 |
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| 引用本文： | 邹忠全.基于SWOT分析的广西卷烟品牌发展战略探析[J].创新,2009,3(5):65-69. |
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| 作者姓名： | 邹忠全 |
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| 作者单位： | 广西财经学院国际经济与贸易系,广西,南宁,530003 |
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| 摘 要： | 在现阶段的烟草行业，企业间的竞争归根结底是品牌的竞争，只有依靠具有强劲市场竞争力的品牌，才可能在今后的竞争中不断地发展壮大。基于对广西卷烟品牌的“SWOT”分析，广西卷烟须推行大品牌发展战略，培育全国性大品牌。
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| 关 键 词： | 卷烟品牌 SWOT分析 零和博弈 发展战略 |
The Analysis on Strategies of Guangxi Tobacco Brands'Development Based on SWOT |
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| ZOU Zhong-quan.The Analysis on Strategies of Guangxi Tobacco Brands''Development Based on SWOT[J].Innovation,2009,3(5):65-69. |
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| Authors: | ZOU Zhong-quan |
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| Institution: | ZOU Zhong-quan |
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| Abstract: | In current tobacco industry, the competition among enterprises finally is branding comeptition.The brands which are only depending on the strong competitive market can be constanly strengthen in competitive environment for the future.Through swot analysis of Guangxi tobacco brands, this paper finally gives the recommedantion on how to develop tobacco branding strategies in Guangxi. |
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| Keywords: | tabocco brand swot analysis game theory development strategies |
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