A new approach to motivation: Four-drive model

ABSTRACT

This article presents a new approach to the field of motivation. To start, it reviews the previously available literature in the field and analyzes some of the more popular theories and finds the gaps. A new model is put forward, which aims to cover the relevant parameters—as well as to plug the identified gaps. The model proposes four types of drives—sensual, material, emotional, and spiritual. A quantitative study was done to validate the proposed theory and to have a better understanding in identifying the socioeconomic parameters that are significant in predicting which drive is likely to dominate in a person. Using the proposed theory and the results from the quantitative analysis, a model for motivation is proposed. This research is part of an ongoing research effort to test, validate, and generalize the proposed model.