| 论绿色营销与企业实施绿色营销的策略 |
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| 引用本文： | 杨志龙. 论绿色营销与企业实施绿色营销的策略[J]. 福建农林大学学报(哲学社会科学版), 2004, 7(4): 50-52 |
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| 作者姓名： | 杨志龙 |
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| 作者单位： | 福建省委农村领导小组办公室,福建,福州,350001 |
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| 摘 要： | 介绍了绿色营销的内涵及其基本特征,分析了企业实施绿色营销战略的必要性和可行性,并对企业加快实施绿色营销的策略提出了若干构想。
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| 关 键 词： | 绿色营销 绿色壁垒 绿色标志制度 营销策略 |
| 文章编号： | 1671-6922(2004)04-0050-03 |
| 修稿时间： | 2004-02-13 |
Green marketing and enterprise''''s strategy to implement green marketing |
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| YANG Zhi-long. Green marketing and enterprise''''s strategy to implement green marketing[J]. Journal of Fujian Agriculture and Forestry University, 2004, 7(4): 50-52 |
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| Authors: | YANG Zhi-long |
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| Abstract: | This paper has introduced the intension of green marketing and essential feature, and on the basis of this, Have analyzed further that the enterprise implements the necessity and feasibility of green marketing strategy, At last, put forward several idea to the tactics that the enterprise accelerated implementing green marketing. |
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| Keywords: | green marketing green bulwark green label system marketing tactics |
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