| Abstract: | Price determinants as well as strategies can be studies by use of simulation, particularly if cost and price relationships can be related to market activity 1] 9] 11]. But, through the use of dynamic programming, given the market conditions, one can extend the analysis to include an optimal strategy. This paper describes a dynamic programming approach to studying price strategy. A model is developed to show that in a market characterized by cost/volume and price/volume relationships, profitability can be extended beyond that resulting from a dominant market strategy to an optimal maximizing strategy. Extension of the model is suggested for studying (a) sensitivity of a strategy (solution) to price level and cost changes, (b) optimal timing of withdrawal, and (c) present value analysis. |
