会展危机的形成影响及其预防

会展业是一个极具发展前景的行业,同时它又是一个对危机表现得较为敏感的行业,如果在危机来临时处理不当,就会产生很大的负面作用。为此,从危机理论出发来研究会展危机管理、健全危机管理体系,有利于会展业的持续发展。本文就会展危机的含义及形式、危机对会展的影响及会展危机的预防与应对措施等方面进行了阐述。

The forms and effects of MICE crises and precaution against them

MICE (melting ,incentive teur, convention and congress,exhibition and exposition)is a very promising industry and it is also sensitive industry to crises. It with bring us many negative effects if we can net handle it correctly. So we must study MICE crisis management, improve crisis management system so as to keep MICE developing continuously. The author expounds the connotation and forms of MICE crises, the effects of the crises upon MICE,the precaution against them and the corresponding measures.