基于营销理念的高校管理对策研究

当今,几乎每一所高校都面临着高等教育市场竞争加剧、资金缺乏、学生对现行的高等教育质量满意度不高以及培养的毕业生与社会需求不符等问题。因此非常有必要在我国高校树立营销理念,并采取相应措施,如通过加强市场调查,设计企业和社会、学生真正需要的教育产品;加强教学过程管理,保证高等教育产品质量;用增加附加利益的理念来加强毕业生的跟踪服务工作;使学生的收益增加,提高学生的满意度,从而促进高校的可持续发展。

College Administration Strategies Based on Marketing Ideology

Today, almost every university and college will face many problems, such as fierce competition, lack of funds, unsatisfactory of the current education situations, the education of students unfit for the society, and so on. Therefore, we should plant the marketing ideology in the universities in China and adopt many corresponding measures for the continuous development of universities, such as the enforcing of the management of teaching process for the quality of higher education, the track service of graduates with the ideal of added supplementary values, and the addition of students' value to improve the degree of satisfaction.