| 基于SWOT-PEST模型的珠海市现代物流业发展分析 |
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| 引用本文： | 林珊.基于SWOT-PEST模型的珠海市现代物流业发展分析[J].徐州工程学院学报（社会科学版）,2011,26(2):16-19. |
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| 作者姓名： | 林珊 |
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| 作者单位： | 华南理工大学土木与交通学院,广东广州,510640 |
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| 摘 要： | 随着港珠澳大桥的建成通车,珠海市将改变过去交通终点的地理位置,转变为一个连接珠三角西部城市乃至泛珠三角（大西南云、贵、川）与香港往来的交通枢纽,给珠海物流业及相关产业的发展带来巨大契机。文章采用SWOT-PEST相融合的分析方法,以港珠澳大桥为契机,对珠海市现代物流业发展环境进行系统分析,旨在全面把握其内部优劣势与外部环境的机会和威胁,以期更好地发挥优势、克服不足,利用机会,化解威胁,推进珠海市现代物流业的跨越式发展。
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| 关 键 词： | 港珠澳大桥 现代物流业 珠海市 SWOT-PEST分析 |
Analysis of the Development of Zhuhai's Modern Logistics Based on SWOT-PEST Model |
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| LIN Shan.Analysis of the Development of Zhuhai's Modern Logistics Based on SWOT-PEST Model[J].Journal of xuzhou Institute of Technology(Social Sciences Edition),2011,26(2):16-19. |
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| Authors: | LIN Shan |
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| Institution: | LIN Shan(School of Civil Engineering and Transportation,South China University of Technology,Guangzhou 510640,Guangdong,China) |
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| Abstract: | With Hong Kong-Zhuhai-Macao Bridge opened to traffic,Zhuhai will completely change from a transportation terminal to a transportation hub connecting the western cities of the Pearl River Delta and even the southwest of Yunnan,Guizhou,Sichuan with Hong Kong,thus bringing great opportunities for the development of logistics and related industries in the city.Based on the SWOT-PEST model,this paper analyzed the environment of Zhuhai to develop modern logistics industry and attempted to find out the internal advantages and disadvantages,and the opportunities and threats of the external environment,so as to achieve the leap-forward-like development of Zhuhai’s modern logistics. |
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| Keywords: | Hong Kong-Zhuhai-Macao Bridge modern logistics Zhuhai SWOT-PEST analysis |
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