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地方本科院校广告设计教育实践与思考
引用本文:刘勇.地方本科院校广告设计教育实践与思考[J].长江大学学报(社会科学版),2010(1).
作者姓名:刘勇
作者单位:巢湖学院艺术系;
摘    要:高速发展的中国经济推动了广告业的蓬勃发展,广告设计教育的发展也产生了一些新变化。近年来,地方普通本科院校迅速崛起,有其特色的人才培养模式,对传统广告设计教育体系提出了新的挑战和要求,广告设计教育趋向于多层次、多元化、应用型的发展格局。

关 键 词:地方本科院校  广告设计  教育  实践与思考  

The Practice and Meditation of Advertisement Design Education in Local Colleges
LIU Yong.The Practice and Meditation of Advertisement Design Education in Local Colleges[J].Journal of Yangtze University:Social Sciences,2010(1).
Authors:LIU Yong
Institution:Art Department/a>;Chaohu College/a>;Chaohu Anhui 238000
Abstract:The rapid development economy in China promotes the flourish of advertising,so some new changes take place in advertisement design education.Recently,local colleges grow up quickly with its special mode of training students,which brings forward new challenges and requirements to the traditional advertisement design education.Advertisement design education tends to be multilayer,plural and applicable development pattern.
Keywords:local college  advertisement design  education  practice and meditation  
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