| 试论我国体育消费市场的开发 |
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| 引用本文： | 姚远. 试论我国体育消费市场的开发[J]. 湛江师范学院学报, 2002, 23(6): 109-112 |
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| 作者姓名： | 姚远 |
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| 作者单位： | 湛江海洋大学 体育部，广东 湛江 524088 |
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| 摘 要： | 体育消费作为一种社会化消费现象，已成为衡量国民经济质量高低的重要参考指标，为使体育消费市场健康发展，章从理论分析入手，对体育消费的现状，影响因素及如何提高体育消费的措施等问题进行论述，为消费市场的发展和完善提供理论依据和宏观指导。
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| 关 键 词： | 体育消费 市场 开发 |
| 文章编号： | 1006-4702(2002)06-0109-04 |
| 修稿时间： | 2002-07-10 |
Developement of the Sports Consuming Market in Our Country |
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| YAO Yuan. Developement of the Sports Consuming Market in Our Country[J]. Journal of Zhanjiang Normal College, 2002, 23(6): 109-112 |
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| Authors: | YAO Yuan |
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| Abstract: | Sports consumption,as a kind of socioculture consuming phenomenon,has become a decidedly referential indicator to measure the quality of citizen's life.The purpose of this paper is to make the sports consuming market develop smoothly and healthily.It theoretically analyzes the current situations of sports consumption and the influence of some factors on them,and proposes certain measures to improve sports consumption.It provides a theoretical guide to develop and perfect the sports consuming market. |
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| Keywords: | Sports consumption market develo |
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